Email marketing can be a valuable and effective method for communicating with your customers and also for growing your business. Some email marketing tactics are more effective than others and some mistakes can render your email efforts ineffective. Here are… Read More
Just having a website is not enough. People won’t necessarily visit it just because it exists – you need to be doing something in order to get them there. You also need to make sure nothing technical or otherwise is… Read More
Your website is the face of your business online. It should help potential customers get to know you and it should help your business grow. But, website design mistakes can frustrate potential customers and drive them away. Here are some… Read More
Customers are the heart of your business. They keep your business going and without them, your business will fail – end of story. But, it’s not just getting customers that sustains your business – it’s retaining them that truly takes… Read More
Today, we are going to create an AJAX powered posts table in WordPress with DataTables. For the purpose of this post, we’re going to assume you’re in a custom theme or a child theme and are ready to jump into… Read More
Social media can be a great resource for connecting with potential customers, increasing brand awareness, driving traffic to your website, and more. When done well, social media can help your business grow. When done wrong, it can become a waste… Read More
Content marketing offers several potential benefits to your business. It can help you grow your brand presence online, connect with customers in a meaningful way, increase revenue, and more. But, there are a lot of content marketing mistakes that can… Read More
Good user experience is essential for a successful website. After all, a good user experience encourages website engagement while a poor one just causes people to leave. So, what makes a good user experience? Some details will depend on your… Read More
Halloween may not be the first holiday that comes to mind when you think of holiday marketing strategies. But, it’s certainly one that should be on your list, especially if you are a local business. It may not be as… Read More
Your website is the representation of your business online. It’s important for all of your customers and potential customers to be able to access it and use it. That’s where web accessibility comes in. Here are a few benefits of… Read More
Can your users access your website? This question is about more than people just being able to land on your website – it’s about whether everyone can access the content on your website, navigate it as easily as possible, and… Read More
When it comes to creating custom functionality for a client, Transients are one of the more overlooked tools available to developers. Here are a few ways to use WordPress Transients as well as an important warning for when not to… Read More